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2021 Public Relations Specialists Salary Guide

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Public Relations Specialists Salary

Salary

$61.2K

Growth

6%

Bright Outlook

Average

Green

Yes

Public Relations Specialists Job Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Also known as:

Account Executive, Communications Director, Communications Specialist, Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)

How Much Do Public Relations Specialists Make ? 2021

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $34,590 $45,480 $61,150 $83,170 $115,430
Hourly Wage $16.63 $21.87 $29.40 $39.98 $55.50

How Much Do Public Relations Specialists Make ? 2021

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$34,590
$45,480
$61,150
$83,170
$115,430
Hourly Wage
$16.63
$21.87
$29.40
$39.98
$55.50

Public Relations Specialists Tasks

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Update and maintain content posted on the Web.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  • Prepare or deliver speeches to further public relations objectives.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Develop marketing campaigns for environmental technologies or services.
  • Purchase advertising space or time as required to promote client's product or agenda.

What Activities Do Public Relations Specialists Do?

  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Develop promotional strategies or plans.
  • Develop promotional strategies or plans.
  • Coach others.
  • Collaborate with others in marketing activities.
  • Write advertising or promotional material.
  • Edit written materials.
  • Write informational material.
  • Coordinate logistics for productions or events.
  • Conduct market research.
  • Write informational material.
  • Inform viewers, listeners, or audiences.
  • Collaborate with others in marketing activities.
  • Develop promotional strategies or plans.
  • Develop promotional strategies or plans.
  • Promote products, activities, or organizations.

Typical Public Relations Specialists Knowledge?

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

What Are Typical Public Relations Specialists Abilities?

  • Oral Comprehension - Listening and understanding what people say.
  • Oral Expression - Communicating by speaking.
  • Speech Clarity - Speaking clearly.
  • Written Expression - Communicating by writing.
  • Speech Recognition - Recognizing spoken words.
  • Written Comprehension - Reading and understanding what is written.
  • Deductive Reasoning - Using rules to solve problems.
  • Near Vision - Seeing details up close.
  • Problem Sensitivity - Noticing when problems happen.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Originality - Creating new and original ideas.
  • Fluency of Ideas - Coming up with lots of ideas.

What Are Typical Public Relations Specialists Skills? 2021

  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Speaking - Talking to others.
  • Writing - Writing things for co-workers or customers.
  • Social Perceptiveness - Understanding people's reactions.
  • Time Management - Managing your time and the time of other people.
  • Coordination - Changing what is done based on other people's actions.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Reading Comprehension - Reading work-related information.
  • Persuasion - Talking people into changing their minds or their behavior.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Negotiation - Bringing people together to solve differences.

What Are Typical Public Relations Specialists Interests?

  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Social - Occupations with Social interests frequently involve working with, communicating with, and teaching people. Most involve helping or providing service to others.
  • Artistic - Occupations with Artistic interests frequently involve working with forms, designs and patterns. They often require self-expression and allow for developing unique approaches to conducting the work.

What Is The Projected Employment For Public Relations Specialists ? 2021

Location 2018 Employment 2028 Employment Percent change Annual projected job openings
United States 270,000 287,300 6% 30,700

What Is The Projected Employment For Public Relations Specialists ? 2021

Location
2018 Employment
2028 Employment
Percent change
Annual projected job openings
United States
270,000
287,300
6%
30,700

What Is The Required Public Relations Specialists Education & Experience? 2021

  • Bachelor's degree
  • No work experience
  • No on-the-job training

Public Relations Specialists Jobs Near Me .

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Public Relations Specialists Jobs Near Me .

Public Relations Specialists 2021 Salary Guide By State

Common Careers