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2020 Public Relations Specialists Salary Guide

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Public Relations Specialists Salary

Salary

$61.2K

Growth

6%

Bright Outlook

Average

Green

Yes

What Do Public Relations Specialists Do?

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Also known as:

Communications Specialist, Public Relations Specialist (PR Specialist), Corporate Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Account Executive, Public Information Officer, Communications Director, Public Relations Coordinator, Public Information Specialist

How Much Do Public Relations Specialists Make ? 2020 Public Relations Specialists Salary Guide

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $34,590 $45,480 $61,150 $83,170 $115,430
Hourly Wage $16.63 $21.87 $29.40 $39.98 $55.50

How Much Do Public Relations Specialists Make ? 2020 Public Relations Specialists Salary Guide

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$34,590
$45,480
$61,150
$83,170
$115,430
Hourly Wage
$16.63
$21.87
$29.40
$39.98
$55.50

What Tasks Do Public Relations Specialists Perform? 2020 Public Relations Specialists Salary Guide

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Update and maintain content posted on the Web.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Prepare or deliver speeches to further public relations objectives.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Develop marketing campaigns for environmental technologies or services.
  • Purchase advertising space or time as required to promote client's product or agenda.

What Activities Do Public Relations Specialists Do? 2020 Public Relations Specialists Salary Guide

  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Develop promotional strategies or plans.
  • Develop promotional strategies or plans.
  • Coach others.
  • Collaborate with others in marketing activities.
  • Write advertising or promotional material.
  • Write informational material.
  • Edit written materials.
  • Coordinate logistics for productions or events.
  • Conduct market research.
  • Write informational material.
  • Inform viewers, listeners, or audiences.
  • Collaborate with others in marketing activities.
  • Develop promotional strategies or plans.
  • Develop promotional strategies or plans.
  • Promote products, activities, or organizations.

Typical Public Relations Specialists Knowledge? 2020 Public Relations Specialists Salary Guide

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

What Are Typical Public Relations Specialists Abilities? 2020 Public Relations Specialists Salary Guide

  • Oral Comprehension - Listening and understanding what people say.
  • Oral Expression - Communicating by speaking.
  • Speech Clarity - Speaking clearly.
  • Written Expression - Communicating by writing.
  • Speech Recognition - Recognizing spoken words.
  • Written Comprehension - Reading and understanding what is written.
  • Near Vision - Seeing details up close.
  • Deductive Reasoning - Using rules to solve problems.
  • Problem Sensitivity - Noticing when problems happen.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Originality - Creating new and original ideas.
  • Fluency of Ideas - Coming up with lots of ideas.

What Are Typical Public Relations Specialists Skills? 2020 Salary Guide

  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Speaking - Talking to others.
  • Coordination - Changing what is done based on other people's actions.
  • Writing - Writing things for co-workers or customers.
  • Social Perceptiveness - Understanding people's reactions.
  • Time Management - Managing your time and the time of other people.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Reading Comprehension - Reading work-related information.
  • Persuasion - Talking people into changing their minds or their behavior.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Negotiation - Bringing people together to solve differences.

What Are Typical Public Relations Specialists Interests? 2020 Public Relations Specialists Salary Guide

  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Social - Occupations with Social interests frequently involve working with, communicating with, and teaching people. Most involve helping or providing service to others.
  • Artistic - Occupations with Artistic interests frequently involve working with forms, designs and patterns. They often require self-expression and allow for developing unique approaches to conducting the work.

What Is The Projected Employment For Public Relations Specialists ? 2020 Public Relations Specialists Salary Guide

Location 2018 Employment 2028 Employment Percent change Annual projected job openings
United States 270,000 287,300 6% 30,700

What Is The Projected Employment For Public Relations Specialists ? 2020 Public Relations Specialists Salary Guide

Location
2018 Employment
2028 Employment
Percent change
Annual projected job openings
United States
270,000
287,300
6%
30,700

What Is The Required Public Relations Specialists Education & Experience? 2020 Public Relations Specialists Salary Guide

  • Bachelor's degree
  • No work experience
  • No on-the-job training

Where Can I Find Public Relations Specialists Training In ? 2020 Public Relations Specialists Salary Guide

School Program Name Location Length / Graduates
Abilene Christian University Speech Communication and Rhetoric Abilene, TX 4 years: 11
More than 4 years: 4
Adrian College Public Relations, Advertising, and Applied Communication Adrian, MI 4 years: 0
Adrian College Speech Communication and Rhetoric Adrian, MI 4 years: 0
Alabama State University Speech Communication and Rhetoric Montgomery, AL 4 years: 58
Albertus Magnus College Speech Communication and Rhetoric New Haven, CT 4 years: 12
Albion College Communication, General Albion, MI 4 years: 23
Albion College Speech Communication and Rhetoric Albion, MI 4 years: 0
Albright College Speech Communication and Rhetoric Reading, PA 4 years: 18
Alderson Broaddus University Public Relations/Image Management Philippi, WV 4 years: 1
Alfred University Speech Communication and Rhetoric Alfred, NY 4 years: 8

Where Can I Find Public Relations Specialists Training In ? 2020 Public Relations Specialists Salary Guide

School
Program Name
Location
Length / Graduates
Speech Communication and Rhetoric
Abilene, TX
4 years: 11
More than 4 years: 4
Public Relations, Advertising, and Applied Communication
Adrian, MI
4 years: 0
Speech Communication and Rhetoric
Adrian, MI
4 years: 0
Speech Communication and Rhetoric
Montgomery, AL
4 years: 58
Speech Communication and Rhetoric
New Haven, CT
4 years: 12
Communication, General
Albion, MI
4 years: 23
Speech Communication and Rhetoric
Albion, MI
4 years: 0
Speech Communication and Rhetoric
Reading, PA
4 years: 18
Public Relations/Image Management
Philippi, WV
4 years: 1
Speech Communication and Rhetoric
Alfred, NY
4 years: 8

Public Relations Specialists Job Openings. 2020 Public Relations Specialists Salary Guide

Job Title Company Location Date Posted Federal Contractor
#00478 Communications Coordinator County of Chester West Chester, Pennsylvania 08/04/2020 No
Advanced Manufacturing and Mobility (AMM) Marketing Leader EY 08/04/2020 Yes
Alumni Engagement Associate Yeshiva University New York, New York 08/04/2020 No
Assistant Director for Web Content HERC: Metro New York & Southern Connecticut Rockville Centre, New York 08/04/2020 No
Assistant Director Strategic NORTHWESTERN MUTUAL LIFE INSURANCE MILWAUKEE, Wisconsin 08/04/2020 No
Assistant Director, Communications HERC: Metro New York & Southern Connecticut New York, New York 08/04/2020 No
Assistant Director, MBA Admissions HERC: Metro New York & Southern Connecticut New York, New York 08/04/2020 No
Associate Director - Membership YMCA of Greater Boston Dorchester, Massachusetts 08/04/2020 No
Associate Director for Marketing and Communications (S02340P) University of Texas at Arlington Arlington, Texas 08/04/2020 No
Associate Director, Consumer Marketing Horizon Therapeutics Lake Forest, Illinois 08/04/2020 Yes

Public Relations Specialists Job Openings. 2020 Public Relations Specialists Salary Guide

Location

Washington, DC New York, NY Virtual, USA Atlanta, GA Austin, TX Boston, MA Sacramento, CA Redwood City, CA Raleigh, NC Chicago, IL Santa Monica, CA Philadelphia, PA Los Angeles, CA Irving, TX Arlington, VA Usa Co, USA Texas Medical Center-Houston, TX St. Louis, MO San Jose, CA Phoenix, AZ Memphis, TN Huntsville, AL Hartford, CT Field, USA Ewing, NJ Denver, CO Denton, TX Dallas, TX Cumming, GA Chapel Hill, NC Bethesda, MD Baltimore, MD Albuquerque, NM West Chester, PA Washington Dc, DC Virginia Beach, VA Tarrytown, NY Suwanee, GA St. Petersburg, FL St Louis, MO Spokane, WA Smyrna, GA Sioux Falls, SD Santa Rosa, CA San Francisco, CA San Diego, CA Saint Louis, MO Rtp, NC Roswell, GA Rocky Mount, NC Rockville Centre, NY Rochester, NY Reston, VA Research Triangle Park, NC Redmond, WA Palmdale, CA Orlando, FL Orem, UT Orange, CA Olympia, WA Oakland, CA North Easton, MA Norfolk, VA Montgomery County, MD Minneapolis, MN Milwaukee, WI Milwaukee, MI Middleton, WI Loma Linda, CA Location Negotiable After Selection, USA Lake Forest, IL Kennesaw, GA Houston, TX Honolulu, HI Headquarters - Virginia Beach, VA Hammond, LA Germantown, MD Geneva, NY Gainesville, GA Gainesville, FL Freehold, NJ Fort Worth, TX Fort Benning, GA Falls Church, VA Englewood, CO East Longmeadow, MA Dorchester, MA Detroit, MI Deland, FL Dearborn, MI Costa Mesa, CA Columbia, MO Colorado Springs, CO Choteau, MT Charlotte, NC Centennial, CO Cannon Afb, NM Buford, GA Bryan, TX Broomfield, CO Brooklyn, NY Bloomington, MN Biloxi, MS Bethlehem, PA Bala Cynwyd, PA Armonk, NY Arlington, TX Alexandria, VA Adak, USA
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Company

IBM Oracle AECOM Georgia Employer Goodwill of North Georgia Alexion Pharmaceuticals EY HERC: Metro New York & Southern Connecticut Robert Half International PruittHealth Veterans Benefits Administration 7-Eleven Blue Cross and Blue Shield of Illinois, Montana, N Cisco Creative Associates International Federal Emergency Management Agency Forest Service Nintendo U.S. Army Training and Doctrine Command UT Health VIVA USA Inc VisionPoint Marketing Washington State Western Union ACLU of Maryland ACTIVISION PUBLISHING INC ARAMARK ASPCA ASRC Federal Holding Company Acara Solutions Aerotek American Academy of Pediatrics American Outdoor Brands Corporation Arab Community Center for Economic and Social Serv Berkshire Hathaway Automotive Beth Israel Deaconess Medical Center BlueCross BlueShield of Tennessee Boehringer Ingelheim CBRE COUNTY OF SONOMA Caleres Carbonite Inc. CentraState Healthcare System Chartway Federal Credit Union Chenega Corporation Chick-fil-A Parkway Plaza & Salem Crossing Childrens Hospital of The King's Daughters Church & Dwight Co, Inc. Church & Dwight Co., Inc. CliftonLarsonAllen, LLP Commonwealth Care Alliance Community Action Committee of the Lehigh Valley, I Conduent Consolidated Investment Group Cook Children's Healthcare County of Chester Department Of Energy Devereux Advanced Behavioral Health Dow Jones Dynamic Integrated Services Embark Veterinary Entrust Datacard Experian Fairview Health Services Federal Reserve System--Board Of Governors First Horizon Food and Drug Administration Girl Scouts of America HQ USAF and Support Elements HarperCollins Publishers Headquarters, NASA Hobart and William Smith Colleges Horizon Therapeutics InTec, LLC Kelly Services LinQuest Loma Linda University Health McKinsey & Company McKinsey .and. Company Mitsubishi Heavy Industries Group NORTHWESTERN MUTUAL LIFE INSURANCE National Institutes of Health National Parks Conservation Association Northrop Grumman Packback Inc. Partnership for Public Service Penn Medicine Price Benowitz LLP RELX Group Raymond James Financial, Inc. Reingold Inc Rock Family of Companies Rocket City HR, LLC Ross & Baruzzini Inc. SOS International LLC Sanford Health Sidecar Stanley Consultants Inc. State of Montana Stetson University Student Conservation Association TEKsystems The Alpha Group U.S. Air Force - Agency Wide U.S. Army Medical Command U.S. Bank UNC Department of Public Safety UTAH VALLEY UNIVERSITY United Blood Services United Personnel Services University of Alaska University of Florida University of Maryland, Baltimore University of North Carolina- Chapel Hill University of Texas at Arlington University of Wisconsin-Milwaukee Warner Media LLC Wells Fargo YMCA of Greater Boston Yeshiva University spherion
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Job Title
Company
Location
Date Posted
Federal Contractor
County of Chester
West Chester, Pennsylvania
08/04/2020
No
Yeshiva University
New York, New York
08/04/2020
No
HERC: Metro New York & Southern Connecticut
Rockville Centre, New York
08/04/2020
No
NORTHWESTERN MUTUAL LIFE INSURANCE
MILWAUKEE, Wisconsin
08/04/2020
No
HERC: Metro New York & Southern Connecticut
New York, New York
08/04/2020
No
HERC: Metro New York & Southern Connecticut
New York, New York
08/04/2020
No
YMCA of Greater Boston
Dorchester, Massachusetts
08/04/2020
No
University of Texas at Arlington
Arlington, Texas
08/04/2020
No
Horizon Therapeutics
Lake Forest, Illinois
08/04/2020
Yes

Public Relations Specialists 2020 Salary Guide By State

Common Careers